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Posted By: Jim Liddane on: 10/02/2007 06:47:13 EDT|
Subject: RE: Yesterday - Radio Shows. Today - Copying/Selling Music
Jimmy got it dead right - it seems to be an age thing amongst label execs.|
Even acts who are still relevant, like Janis Ian for example find their earlier albums lying in vaults, for all purposes dead to the world, yet every time, somebody buys a new CD by her, they are also potential purchasers of one of her 1967, 68 and 69 items - except they cannot lay hands on them!
Execs theoretically know the value of inventory.
They learned at marketing school that keeping catalogue available for distribution, can be a very valuable source of passive sales. The company paid for the recording session, artwork etc., many moons ago, but now, just by having it there, it can still make healthy back-end money for them with minimal expenditure.
It's a no-brainer really, so where is the problem?
As Jimmy said, a lot of label execs are simply not familiar with what they have in their baults anymore, since those catalogues have changed hands so often over the years, and in many cases, they are so young anyway that they have only vaguely heard of the acts.
But at least some of those execs have the brains to licence the material to others with lower overheads, and see what they can do with it.
Every single Harpers Bizarre album (even one originally unreleased), are now available.
Every Bobby Vee album is now available.
Why? Because canny execs, not sure if there was a market or not for the stuff, licensed small labels to re-issue it, and than looked at what their bottom line was.
Then, when those contracts were expired, they took the masters back and re-issued the stuff themselves.
So will Capitol licence somebody to take on the Lettermen albums? Given the Greatest Hits sales by the group, their back catalogue would be a goldmine.